3 Ways NASCAR Is Using Emerging Tech To Attract Younger Audiences

Submit Blog Do you want more traffic, leads, and sales? Submit your blog below if you want to grow your traffic and revenue. Submit Your Blog. New York, United States About Blog FanSided is one of the fastest growing networks of fandom-focused sports, entertainment and lifestyle sites on the internet. Facebook fans

NASCAR announced Thursday that it will resume its season without fans starting May 17 at Darlington Raceway in South Carolina with the.

The study shows that fans are more likely to purchase from the current sponsor and less likely to purchase from the previous sponsor. Fan identification and perceived group norms were significant predictors of purchase intentions towards the current sponsor, but only perceived group norms predicted purchase intentions towards the ex-sponsor. Additionally, perceived group norms partially mediated the relationship between fan identification and purchase intention.

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